What Is LEGO? (What Was?)
Who HQ; Jim O'Connor
$7.99
| Book condition |
|---|
| Book condition: New |
| ISBN | Binding | Publisher | Publication date |
|---|---|---|---|
| ISBN: 0593092945 | Binding: Paperback | Publisher: Penguin Workshop | Publication date: 2020-05-05 |
Description
Find out how these fun, stackable blocks became the most popular toys in the world.
The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up.
In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.
The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up.
In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.