Books by Geoffrey Nunberg

The Way We Talk Now

by Geoffrey Nunberg

This engaging collection of National Public Radio broadcasts and magazine pieces by one of America’s best-known linguists covers the waterfront of contemporary culture by taking stock of its words and phrases. From our metaphors for the Internet (“Virtual Rialto”) to the perils of electronic grammar checkers (“The Software We Deserve”), from traditional grammatical bugaboos (“Sex and the Singular Verb”) to the ways we talk about illicit love (“Affairs of State”), Geoffrey Nunberg shows just how much the language we use from day to day reveals about who we are and who we want to be.

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Going Nucular: Language, Politics, and Culture in Confrontational Times

by Geoffrey Nunberg

The words that echo through Geoffrey Nunberg's brilliant new journey across the landscape of American language evoke exactly the tenor of our times. Nunberg has a wonderful ear for the new, the comic and the absurd. He pronounces that: "'Blog' is a syllable whose time has come," and that "You don't get to be a verb unless you're doing something right," with which he launches into the effect of Google on our collective consciousness. Nunberg hears the shifting use of "Gallic" as we suddenly find ourselves in bitter opposition to the French; perhaps only Nunberg could compare America the Beautiful with a Syrian national anthem that contains the line "A land resplendent with brilliant suns...almost like a sky centipede."

At the heart of the entertainment and linguistic slapstick that Nunberg delights in are the core concerns that have occupied American minds. "Going Nucular," the title piece, is more than a bit of fun at the President's expense. Nunberg's analysis is as succinct a summary of the questions that hover over the administration's strategy as any political insider's. It exemplifies the message of the book: that in the smallest ticks and cues of language the most important issue and thoughts of our times can be heard and understood. If you know how to listen for them. Nunberg has dazzling receptors, perfect acoustics and a deftly elegant style to relay his wit and wisdom.

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Going Nucular: Language, Politics and Culture in Confrontational Times

by Geoffrey Nunberg

Nunberg (linguistics, Stanford U.) does not spend much time on the romance of words or decrying the state of the language, but more often takes language as a jumping off point to see what words can reveal about other things, among them culture, war, politics, symbols, media, business, and technology. Many of the 65 essays began life as articles or radio commentaries. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)

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Talking Right: How Conservatives Turned Liberalism into a Tax-Raising, Latte-Drinking, Sushi-Eating, Volvo-Driving, New York Times-Reading, Body-Piercing, Hollywood-Loving, Left-Wing Freak Show

by Geoffrey Nunberg

Geoffrey Nunberg breaks new ground with this fierce and funny narrative of how the political right has ushered in a new world order, aided unwittingly by the liberal media. Democrats are well known for their "lousy bumper stickers," as Joe Klein puts it. As liberals wade through the semantics of "social security lockbox," "single payer," and other wonky locutions, the right has become harder, meaner and better at getting out the message: the estate tax became the more menacing "death tax" and a contentious education initiative was wrapped in the comforting (and memorable) blanket of "No Child Left Behind." But Nunberg shows that the real story is more subtle than just a bumper sticker war. Conservatives' main goal wasn't to win voters over to their positions on healthcare, education, or the environment. They had a much more dramatic ambition. By changing the meaning of words like "values," "government," "liberal"; "faith," and "freedom," conservatives have shifted the political center of gravity of the language itself to the right. "Whatever our politics," Nunberg observes, "when we talk about politics nowadays, we can't help using language that embodies a conservative world-view."

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The Years of Talking Dangerously

by Geoffrey Nunberg

“There has never been,” Nunberg writes, “an age as wary as ours of the tricks words can play, obscuring distinctions and smoothing over the corrugations of the actual world.... Yet as advertisers and marketers know, our mistrust of words doesn't inoculate us against them.” These are the years of talking dangerously, and Nunberg is a sure guide to the pitfalls. With illuminating intelligence and devastating humor, Nunberg decodes the changing syntax of Time Magazine, explains why grammar buffs are drawn to sarcasm, and deftly unpacks the telling phrases of our national conversation, from progressive to elite to change—not to mention national conversation itself.

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The Future of the Book (Market Economy)

by Umberto Eco, Geoffrey Nunberg

The death of the book has been duly announced, and with it the end of brick-and-mortar libraries, traditional publishers, linear narrative, authorship, and disciplinarity, along with the emergence of a more equitable discursive order. These essays suggest that it won't be that simple. The digitization of discourse will not be effected without some wrenching social and cultural dislocations.

The contributors to this volume are enthusiastic about the possibilities created by digital technologies, instruments that many of them have played a role in developing and deploying. But they also see the new media raising serious critical issues that force us to reexamine basic notions about rhetoric, reading, and the nature of discourse itself.

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Ascent of the A-Word Assholism, the First Sixty Years

by Geoffrey Nunberg

It first surfaced in the gripes of GIs during World War II and was captured early on by the typewriter of a young Norman Mailer. Within a generation it had become a basic notion of our everyday moral life, replacing older reproaches like lout and heel with a single inclusive category––a staple of country outlaw songs, Neil Simon plays, and Woody Allen movies. Feminists made it their stock rebuke for male insensitivity, the est movement used it for those who didn’t “get it,” and Dirty Harry applied it evenhandedly to both his officious superiors and the punks he manhandled.


The asshole has become a focus of collective fascination for us, just as the phony was for Holden Caulfield and the cad was for Anthony Trollope. From Donald Trump to Ann Coulter, from Mel Gibson to Anthony Weiner, from the reality TV prima donnas to the internet trolls and flamers, assholism has become the characteristic form of modern incivility, which implicitly expresses our deepest values about class, relationships, authenticity, and fairness. We have conflicting attitudes about the A-word––when a presidential candidate unwittingly uttered it on a live mic in 2000, it confirmed to some that he was a man of the people and to others that he was a boor. But considering how much the word does for us, and to us, it hasn’t gotten nearly the attention it deserves––at least until now.

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