Books by Julius Wiedemann
Logo Design
Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values ??such as trust, quality, or reliability. This catalog comprehensively breaks down how texts, images, and ideas are condensed into distinctive brands.
From airlines and groceries, sportswear and computers, museums, and magazines, to car brands, music labels, pharmaceuticals, and internet portals, this band offers around 4,500 brand logos including complete background information about designers, year of origin, and country, as well as brands and companies. A great reference book for anyone interested in the ideas and concepts that branding is based on.
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Logo Design
A good logo can glamorize just about anything. Now available in our popular Klotz format, this sweeping compendium gathers diverse brand markers from around the world to explore the irrepressible power of graphic representation. Organized into chapters by theme, the catalogue explores how text, image, and ideas distill into a logo across events, fashion, media, music, and retailers.
Featuring work from both star names and lesser-known mavericks, this is an excellent reference for students and professionals in design and marketing, as well as for anyone interested in the visuals and philosophy behind brand identity.
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$30.00
The Illustrator
by Steven Heller, Julius Wiedemann
For the last couple of years, Steven Heller and Julius Wiedemann have traced the latest developments in illustration around the globe—and for all those who thought digital heralded the end of an era, they’re here to set the record straight.
There were extraordinary eras before mass media changed our viewing habits, back in the day when illustration was the primary means of illuminating the word on paper—all the way to today, when we get our words and images on screens as small as a watch face. In this environment, today’s designers and artists are holding their own brilliantly. Illustration is more free and varied than ever, and it is ubiquitous in all kinds of media, from paper to screen to books, packages, clothing, cars, and restaurants.
This book celebrates the sheer quality, diversity, intensity, comedy, vivacity, and exceptionality of the work being created by illustrators right now. The artists in this collection are just the tip of the proverbial iceberg, but they represent a compelling snapshot of the styles, techniques, and use of color by artists around the world. We dare you to pick your favorites.
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$30.00
100 Illustrators
by Steven Heller, Julius Wiedemann
Drawn from TASCHEN’s Illustration Now! series, this go-to catalog brings together 100 of the most successful and important illustrators around the globe. With featured artists including Istvan Banyai, Gary Baseman, Seymour Chwast, Paul Davis, Brad Holland, Mirko Ilic, Anita Kunz, and Christoph Niemann, the international overview provides an invigorating record of the dynamism and diversity of the illustration scene.
Each illustrator is featured with a self-portrait, samples from their portfolio, and a succinct description by Steven Heller, with a supplementary list of selected exhibitions and publications. In his introduction, Steven Heller describes the dynamic realm of illustration today and the challenging process of selection within this highly competitive and ever-moving genre.
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National Geographic Infographics
Back in the days when the information age was a distant dream and the world a more mysterious place, National Geographic began its mission to reveal the wonders of history, popular science, and culture to eager audiences around the globe. Since that 1888 launch, the world has changed; empires have risen and crumbled and a galaxy of information is today only a click away. But National Geographic endures; its calm, authoritative voice is as respected as ever amid the surfeit of data in our daily lives.
In this new anthology, TASCHEN and National Geographic gather the magazine’s best infographics of the past 128 years. Through seven sections—History, The Planet, Being Human, Animal World, World of Plants, Science & Technology, and Space—we encounter the rise and fall of the Roman Empire, the mysterious origins of the Easter Island statues, Cleopatra’s Alexandria, and the anatomy behind a cheetah’s extraordinary speed. We discover how our genetic patterns have been pieced together over the years and how birds make music; we get to grips with global warming and explore our ever-expanding study of an ever-expanding universe.
With an essay by Nigel Holmes, charting the evolution of National Geographic over the decades and its pioneering use of graphics, as well as five fold-outs mimicking original pull-outs or inserts in the magazine, the book stands as a defining record of one of the world’s best-known publications as well as a beautifully presented repository of accessible discovery and learning. Visualizing the histories, facts, and figures that make up our planet and our species, National Geographic Infographics is as true to the magazine’s original mission as ever—an anchor of knowledge and a wunderkammer of discovery for young and old alike.
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The Package Design Book
Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by recognizing the world's most groundbreaking and influential designs. Designers compete in five main categories — beverages, food, body, luxury, and other markets — and no fewer than 50 sub-categories.
Featuring a selection of hundreds of works, this book brings together Pentawards winners from 2008 to 2016, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations, which permeate all aspects of our everyday lives. This well of inspiration will not just serve design and marketing professionals, but anyone with an interest in the creative process of packaging.
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$25.00
Illustration Now!
The worldwide revival of the illustrator's art
The latest volume Illustration Now! presents a dazzling selection of groundbreaking work by 150 of the world's most exciting illustrators. A fascinating mix of established master draftsmen and neophytes, working in a vast range of techniques, Illustration Now! Vol. 3 features illustrators from 30 countries, including information about their career paths, and lists of selected exhibitions. Also included is an introduction by specialist Steven Heller on current trends in the field. This book is perfect for graphic artists, creative professionals and illustration students, as well as anyone with an appreciation for draftsmanship and visual language.
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Package Design Now!
by Julius Wiedemann, Gisela Kozak
The proof is in the package No other book on the market explores global contemporary packaging to the extent and detail that Package Design Now! does. Practically everything you buy comes in some sort of package'some are just functional, while others strive to be as innovative, elegant, and eye-catching as possible. This encyclopedic resource, divided into chapters by type (such as cosmetics, household products, food, beverage, electronics, industrial, and clothing) explores the work of top design and branding offices from all around the world. Also included are chapters on material and processes, giving readers a peek at the way packaging is made and designed. This unique tome is indispensable for design and marketing professionals, as well as anyone who wants to know more about what makes a great package. The editor: Julius Wiedemann was born and raised in Brazil. After studying graphic design and marketing, he moved to Japan, where he worked in Tokyo as art editor for digital and design magazines. Since joining TASCHEN in Cologne, he has been building up TASCHEN's digital and media collection with titles such as Animation Now!, Web Design: Best Studios, and TASCHEN's 1000 Favorite Websites..
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