Books by Mark Ellwood

The Rough Guide to California 8 (Rough Guide Travel Guides)

by Paul Whitfield, Jeff Dickey, Mark Ellwood, Nick Edwards

The eighth edition of The Rough Guide to California explores the state in its entirety, from the urban hotspots of San Francisco and Los Angeles to the natural beauty of Yosemite National Park and the Lake Tahoe area. The guide includes practical details on camping and hiking in Sequoia, Death Valley, and the other great National Parks and also covers highlights to the east, including Las Vegas and the Grand Canyon. Throughout there are critical reviews of hotels and restaurants in all price ranges, and the lowdown on the coolest clubs and bars. The detailed contexts section provides background on the state''s history, wildlife, and reviews of the best books and movies on California.

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Bargain Fever: How to Shop in a Discounted World

by Mark Ellwood

“This book is a bargain hunter’s bible.” —Michael Tonello, author, Bringing Home the Birkin

These days almost half of everything is sold at some kind of discount. This seismic shift has made shoppers more savvy than ever, generating phenomena like extreme couponing, flash sales, and Groupon. But meanwhile, retailers have developed their own tricks to protect their profit margins, including secret sales, shifting prices, and shredding perfectly good clothes.

In this playful, deeply researched book, Mark Ellwood uncovers the sleights of hand that sellers employ to hoodwink unsuspecting buyers. He takes us from the floor of upscale department store Bergdorf Goodman to the bustling aisles of a Turkish bazaar, from the outlets of rural Pennsylvania to a town in Florida that’s the spiritual capital of couponing. His book is a manual for thriving in this new era, when deal hunting has gone from being a sign of indigence to one of intelligence.

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