Books by Gemmy Allen

Management Meeting and Exceeding Customer Expectations

by Warren R. Plunkett, Raymond F. Attner, Gemmy Allen

This seventh edition of Management: Meeting and Exceeding Customer Expectations is a comprehensive survey of the principles and practices of management as they are currently being applied in the United States and around the world. The content and features are structured to reinforce two continuing themes that are woven into the chapters' narratives: (1) the never-ending effort by managers and organizations to meet or exceed customers' needs, and (2) the need for organizations and their people to be guided by effective leadership.